Message Recall

Answers & Insights has structured a method to track what physicians truly recall shortly after actual sales details.  Our method includes using a live interviewer to extract more than just the typical messages of "safety and efficacy" from the physicians.  We ensure high-quality information is gathered by using questionnaires tailored to meet each specific client's needs.  One of our clients has been doing quarterly message recall studies for two products for the last several years. 

For more details on that research, please review our case study.