Data Analysis

Data Analysis

Answers & Insights' staff has expertise in all types of statistical and analytical areas.  We use the most up-to-date analytic software to provide our clients with the most advanced market research analytics available.  We are experienced with conjoint, (link to conjoint case study) multivariate analysis, perceptual maps, factor analysis, LISREL, segmentation, discrete choice and regression analysis.  Some of our most recent projects have utilized conjoint and cluster analysis in the following ways:

Conjoint analysis for:

  • New product development
  • Value analysis
  • Market simulations


Cluster analysis for:

  • Market segmentation