Low Incidence

Situation

Answers & Insights' client wanted to conduct research with patients with Hemophilia B and their caregivers.  Our client was could not find a market research firm who could consistently recruit and field qualitative and quantitative research with this group.

Solution & Task

With only 3,500 people diagnosed with Hemophilia B in the U.S., we utilized our household panel to identify 390 households where someone had been diagnosed with the condition.  We then conducted qualitative (in-person and telephone) and quantitative (telephone and Internet) surveys with these respondents, meeting all required sample sizes.

Action

We have become a valuable partner to this client, as we have been able to deliver on a variety of other projects as well.