Skills and Expertise

Answers & Insights has the skills to complete any type of study within the healthcare industry.  From discovering new market opportunities to determining how patients rate their pharmacy shopping experience, we have fulfilled a variety of clients' information needs.  For more details, please see our case studies.  Below is a short list of some of the areas in which we specialize:

• Discovering Market Opportunity
• Customer Segmentation
• Product Concept Testing and Refinement
• Message Testing
• Message Recall
• Satisfaction/Loyalty
• New Product Launch
• Product Adoption and Switching
• Client Profiling
• Packaging Design
• Product Uptake and Displacement
• Company or Product Positioning
• Formulary Access
• eCommerce and Internet Development
• Competitive Positioning
• Product Trial and Use
• Retail Shelf Studies
• Stocking and Product Movement
• In-Store Shopper Evaluations
• Mystery Shopping
• Pharmacy Switching Behavior