Message Testing

Answers & Insights has conducted Messaging Studies for a variety of clients on a variety of topics, including epilepsy, women's health, Alzheimer's, Parkinson's, anxiety, bipolar and schizophrenia.  We have helped our clients determine what their stakeholders think of potential messages as well as helped craft enhancements.  Some of our projects have included up to five waves of message testing research.  Some of the specific objectives we have helped our clients with include:

• Development – what needs exist in the marketplace

• Design – match goals and expectations of client to message’s audience

• Content – what will interest and intrigue target audience

• Creative – stopping power/feeling and emotion

• Motivation – what will engage viewers/readers/listeners

• Tracking – monitor trends in the marketplace

• Usage – measuring the success of the message

• Competition – advantages/disadvantages of the message